The Highland Mint
COMMON ISSUES FACED BY THE CLIENT
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- The existing website of the client had an extremely outdated UI which made it difficult for the customers to navigate
- The client needed a UI and layout through which the entire collection of the products could be showcased to the customers
- The website was not mobile responsive due to which the client lost potential sales
- The order management system was not in place making it difficult to track the shipment and delivery of the orders
- Lack of a real-time inventory management system made it difficult to attend to customer queries
- The client needed a centralized system to manage inventory across multiple facilities
- A system was needed to keep a track of the payments for monitoring the failed transactions
- The client needed a review section to be integrated into the website
SOLUTION
In this case study of sports memorabilia eCommerce store, Iqecommerce helped the client in rebuilding the entire website by providing better UI and functionalities. The new platform helped the client in reaching and retaining the customers more effectively by establishing the footprint in the online market in addition to the offline one.BENEFITS
- An interactive and user-friendly UI was provided to help the customers in navigating through the website conveniently
- Mobile responsive design was incorporated that enables the customers to access the online store across all devices
- An inventory management system was integrated to display real-time stock of the products
- A detailed catalogue of products with their description, images, price and shipping details has been curated
- An advanced search option has been provided that enables the customers to search for the required product among all the listed products
- The customers can add the products to the shopping cart and buy them later as and when required
- An account management system has been integrated that allows the customers to create a profile and get customized offers
- An automated tracking system has been developed to check the shipment and delivery status of the products
- Review section along with every product has been added to help the customers in decision making
FACTS & FIGURES
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By implementing the solution provided by Iqecommerce, Highland Mint witnessed increased sales resulting in a huge base of satisfied customers. The user-friendly and interactive UI of the online store with customised search options and simplified payment methods helped the customers in a seamless browsing experience through the online store.
